Inaugural Sampling & Educational Conference

Conference Schedule

Saturday August 26th

8:30 AM Introduction – Welcome Katy Ball Room
8:45 AM Allocation Games: Beer Buying Strategies
Moderator: Billy Cabral – FOH Consulting
Dan Simmons – Crane Brewing
Jon Whitaker – International Taphouse
Jason Gregory – Golden Eagle Distributing
Katy Ball Room
8:45 AM Social Media Marketing: Shaping Your Brand Online with Video – Johnny Eaker – Cosmic Sauce Digital Marketing The Roof
9:30 AM Pink Boots: Women in the Industry
Moderator: Annie Davis – Double Shift Brewing/ Pink Boots Society
Lydia Melton – Gunter Hans
Jamie Scheppers – NH Scheppers Distributing
Cat Golden – Mark Twain Brewing
Katy Ball Room
9:30 AM Cooperage & Barrels 101 – Matt Albrecht – River Drive Cooperage The Roof
10:15 AM Monetizing Every Pour: Draft Quality & Off Flavors – Chrish Kuhn – New Belgium Brewing Katy Ball Room
10:15 AM The Origins of Beer Flavor – Steve Parkes – American Brewers Guild & Drop In Brewing The Roof
11:15 AM Brewing Local: Why and How – Stan Hieronymus – Appelation Beer Katy Ball Room
12:15 PM Lunch provided by The Roof & ElevenEleven Katy Ball Room
1:15 PM Paired Glass Tasting – Matt Rutkowski – Spiegelau The Roof
2:00 PM Conference Ends, Off to the Fest!


Sunday August 27th

9:00 AM Certified Cellar Technician™ (1/2 day) Workshop @ Logboat Brewing
12:00 PM Lunch
1:00 PM Certified Cellar Cooper™ (Full day) Workshop @ Logboat Brewing